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From REALTOR.com
10 Great Digital Video Statistics For Realtors : article
There are A LOT of statistics on the web. Trolling through them is actually a lot of fun, particularly when we’re talking about video. To save you some research, we’ve put together some of our favorite digital video statistics worth reading. Here are 10 great digital video statistics for realtors:
1. Real estate listings with videos receive 403% more inquiries than those without videos.
2. 85% of buyers and sellers want to work with an agent who uses video as part of their marketing efforts.
3. Homes listed with video get four times the inquiries of homes listed without video.
4. YouTube receives over 1 billion users per month, who watch over 6 billion hours of video.
5. Videos increase people’s understanding of your product or service by 74%.
6. One-third of all online activity is spent watching video.
7. 90% of users say that seeing a video about a product is helpful in the decision process.
8. U.S. digital video ad spending will nearly double in only four years, climbing from $4.14 billion this year to $8.04 billion in 2016.
9. It is 50x easier to achieve a page 1 ranking on Google with a video, than without.
10. Of homebuyers who use video in their search, 86% use it to research a particular community, while 70% use it to tour the inside of homes.
SOURCE: DigitalSherpa, eMarketer, NAR, YouTube, Google, Forrester Research
45 Video Marketing Tips for Realtors
"Did you know that 73% of homeowners say they're more likely to list with a Realtor who offers to create a video for them, but only 4% of Agents put their listings on Youtube?"
Field Guide to Drones and Real Estate
"..this Field Guide includes resources to help REALTORS® stay abreast of the legal status of utilizing drones, and to learn about the potential future use of drones for the real estate industry,"
Field Guide to Using Digital Video as a Marketing Tool
"With YouTube practically a household word and digicams and video-editing software becoming ever more sophisticated and affordable, digital video is suddenly where the action is."
Real Estate Videos : Are They Worth The Effort
"...Of the home shoppers who used video in the home search process, 51% went to YouTube, 41% went to brokerage websites, and 37% went to Google video. ..."
Marketing Your Video : Unlock Home Selling Value Power of Video
"You might think that it’s too expensive to hire someone to produce a professional listing or branding video. But experience has taught me that the enormous time drain that amateur video editing can become.."
The Impact of Video Marketing for Realtors
"So what is the impact of video online? Well, it’s significant, to put it mildly. Video appears in 70% of the top 100 search listings... Videos increase the level of trust,.. If you know who you’re trying to reach (homebuyers, for instance),.."
The Benefits of Real Estate Video Marketing
"Real estate relies heavily on visual motivators...Perhaps the National Association of Realtors (NAR) research provides the most revealing and relevant statistics... NAR tells us that 73% of sellers would choose a real estate agent who could market their property with video,.. What’s more, YouTube is now the second largest search engine, behind Google."
10 Great Digital Video Statistics For Realtors : article
There are A LOT of statistics on the web. Trolling through them is actually a lot of fun, particularly when we’re talking about video. To save you some research, we’ve put together some of our favorite digital video statistics worth reading. Here are 10 great digital video statistics for realtors:
1. Real estate listings with videos receive 403% more inquiries than those without videos.
2. 85% of buyers and sellers want to work with an agent who uses video as part of their marketing efforts.
3. Homes listed with video get four times the inquiries of homes listed without video.
4. YouTube receives over 1 billion users per month, who watch over 6 billion hours of video.
5. Videos increase people’s understanding of your product or service by 74%.
6. One-third of all online activity is spent watching video.
7. 90% of users say that seeing a video about a product is helpful in the decision process.
8. U.S. digital video ad spending will nearly double in only four years, climbing from $4.14 billion this year to $8.04 billion in 2016.
9. It is 50x easier to achieve a page 1 ranking on Google with a video, than without.
10. Of homebuyers who use video in their search, 86% use it to research a particular community, while 70% use it to tour the inside of homes.
SOURCE: DigitalSherpa, eMarketer, NAR, YouTube, Google, Forrester Research
45 Video Marketing Tips for Realtors
"Did you know that 73% of homeowners say they're more likely to list with a Realtor who offers to create a video for them, but only 4% of Agents put their listings on Youtube?"
Field Guide to Drones and Real Estate
"..this Field Guide includes resources to help REALTORS® stay abreast of the legal status of utilizing drones, and to learn about the potential future use of drones for the real estate industry,"
Field Guide to Using Digital Video as a Marketing Tool
"With YouTube practically a household word and digicams and video-editing software becoming ever more sophisticated and affordable, digital video is suddenly where the action is."
Real Estate Videos : Are They Worth The Effort
"...Of the home shoppers who used video in the home search process, 51% went to YouTube, 41% went to brokerage websites, and 37% went to Google video. ..."
Marketing Your Video : Unlock Home Selling Value Power of Video
"You might think that it’s too expensive to hire someone to produce a professional listing or branding video. But experience has taught me that the enormous time drain that amateur video editing can become.."
The Impact of Video Marketing for Realtors
"So what is the impact of video online? Well, it’s significant, to put it mildly. Video appears in 70% of the top 100 search listings... Videos increase the level of trust,.. If you know who you’re trying to reach (homebuyers, for instance),.."
The Benefits of Real Estate Video Marketing
"Real estate relies heavily on visual motivators...Perhaps the National Association of Realtors (NAR) research provides the most revealing and relevant statistics... NAR tells us that 73% of sellers would choose a real estate agent who could market their property with video,.. What’s more, YouTube is now the second largest search engine, behind Google."